Roth Regatta

E.ON, which has been a FA Cup sponsor for four years, has focused on promoting its green commitment to football fans. It has run a “Carbon Footyprint” campaign which is about trying to offset the 45,000 tones of carbon dioxide produced by those participating in the World Cup with the aim of making the tournament carbon neutral. The new one year contract, said to be worth GBP 10 million, makes E.ON the sponsor until May 2011 of the FA Cup, FA Women’s Cup, The FA Youth Cup and it will a

lso continue to be FA Schools partner. In September E.ON had spoken of a “change in sponsorship strategy” although it had said it would keep its “options open. At that time the Football Association had said that it will be “taking the FA Cup sponsorship opportunity to the open market”.

Last September, E.ON described its ending of its FA Cup deal as a “change in sponsorship strategy”, but did say that it was keeping its “options open.”
In response, the Football Association said tha

t it was “taking the FA Cup sponsorship opportunity to the open market”.
Alex Howells, sponsorship promotions executive at E.ON, said: “Following four very successful seasons as FA Cup sponsor, we can today announce that we’ve agreed a one-year extension to our sponsorship of The FA Cup.”Howells added: “The deal allows us to continue our involvement in football at all levels of the game, as we also continue our position as Sponsor of The FA Women’s Cup, The FA Youth Cup and The FA School

s Partner.
“It’s also a deal that also works for both parties. Our sponsorship of The FA Cup has played a key part in establishing the E.ON business within the UK and we are looking forward to continuing our relationship with The FA from the very first kick next season.”

Former Chelsea manager Ruud Gullit has said he would consider taking up the role as coach of Australia when Pim Verbeek leaves the post after the World Cup finals in South Africa. The search is on for Verbeek’s replacement after the Dutchman revealed in March that he would step down after two-and-a-half years as Socceroos coach because of demands on family and his desire to return to Europe. While a host of coaches have been linked to the job, including Frank Rijkaard, no one has put their hand up as yet with several positions expected to be available after the finals.Gullit, who made 66 appearances for Holland, including at the 1990 World Cup, has indicated he would be happy to speak to Football Federation Australia about taking control of the Socceroos before the 2011 Asian Cup. ”Of course I would consider it [coaching Australia]. It’s very nice there,” he said. ”I love Australia, I’ve been to Sydney. What I like about Australia is the people are very sport-minded. And of course the temperature is nice, the environment is nice. Maybe that’s the reason why the Dutch coaches do so well.”

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